Ulrich has more than 40 years of experience in the maritime industry.
He started his career as a shipping trainee with Hapag-Lloyd AG in Hamburg and subsequently studied naval architecture and mechanical engineering at RWTH Aachen. At Blohm+Voss shipyard in Hamburg Ulrich rose to head both the sales and projects department for commercial vessels and mega yachts.
In 2011 he was appointed full professor for Maritime Economics at Bremen University of Applied Sciences.
Currently he promotes the Port Feeder Barge concept and serves as a senior consultant specialized in intermodal and maritime logistics as well as in carbon capture.